Seth’s Inverse Ratio of Interest and Attention

I have always enjoyed Seth Godin’s blog but until today I couldn’t objectively tell you why.

I use Google’s Reader to consume RSS feeds from different sites. I’m not very disciplined about keeping the list empty – so now and then I take a deep dive and try to catch up*. My practice is to flag items for follow up by ‘star’ interesting posts and then come back through later and post items to my Delicious account. For most feeds, I commonly flag one of every five or six items.

I just finished reading Seth Godin’s feed. I reversed my normal ratio. Pretty much everything he posts is thought provoking and requires follow up.  That should be the outcome everyone online should strive for – including myself.

PS: I know this is pretty much universally considered a poor practice – but to date I haven’t been able to simply ‘mark as read’ an entire feed. A weakness of mine.


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